Post by account_disabled on Feb 18, 2024 23:29:48 GMT -5
One way to do this is by phrasing the topic as a question. Another thing you can do is stop capitalizing the first letter of each word in your subject line, and write it as you would a normal sentence. For example: Yes: Breaking news! Economists announce a difficult season. Are you ready? Not like that: Breaking News! Economists Announce the Next Fall. Are you ready? The difference is subtle, but readers are so skeptical today that even the smallest signs will cause them to mark an email as spam. Capitalizing the first letter of each word in the subject line is almost a signal to the reader that this is a marketing message that should be ignored.
Call them by their name In the book "How to Win Friends and Influence People," which has sold more than 30 million copies and was ranked 19 by Time Magazine on its list of the 100 most influential books, Dale Carnegie says: "Remember that a person's name is, for that person, the sweetest and most important sound in any language." This lesson is almost a century old, but data has shown it to latestdatabase.com be true. A recent study showed that personalizing an email subject line using someone's name can, on average depending on the industry, increase open rates by almost 30%.
open rate Whenever possible, find a way to include the prospect's name in the subject line. Below you will find an example: Economists predict the next fall. Are you ready, [Name]? This topic uses Ogilvy's power words from the first section. Also, use a question to increase curiosity. Do not use capital letters as we mentioned above, and add the person's name as advised in section number four. Some platforms, especially mobile devices, cut off subject lines. So, if you can, test subject lines across multiple platforms and devices to ensure your entire message appears and you get better open rates.
Call them by their name In the book "How to Win Friends and Influence People," which has sold more than 30 million copies and was ranked 19 by Time Magazine on its list of the 100 most influential books, Dale Carnegie says: "Remember that a person's name is, for that person, the sweetest and most important sound in any language." This lesson is almost a century old, but data has shown it to latestdatabase.com be true. A recent study showed that personalizing an email subject line using someone's name can, on average depending on the industry, increase open rates by almost 30%.
open rate Whenever possible, find a way to include the prospect's name in the subject line. Below you will find an example: Economists predict the next fall. Are you ready, [Name]? This topic uses Ogilvy's power words from the first section. Also, use a question to increase curiosity. Do not use capital letters as we mentioned above, and add the person's name as advised in section number four. Some platforms, especially mobile devices, cut off subject lines. So, if you can, test subject lines across multiple platforms and devices to ensure your entire message appears and you get better open rates.
