Post by account_disabled on Jan 8, 2024 23:03:17 GMT -5
The main premise of this technique is: not to use traditional media and generate a significant impact on potential clients. Do you want to know more about it? In this article we are going to tell you what BTL strategies are, but above all what a BTL agency is and how it can effectively help your business. What is BTL and ATL? Before knowing what a BTL marketing agency does, it is necessary to be very clear about what BTL itself is, and what the difference is with ATL. The acronym BTL literally means Bellow The Line—in Spanish “below the line”—and it is about all the marketing actions and strategies that use non-conventional media, and that generally focus on a market niche or a small sector. This is closely linked to creativity, since what is sought with this type of strategies is to generate surprise in the viewer, and thus achieve brand positioning.
At the same time, these types of strategies are more linked to personalized treatment, since they seek to have a more direct and personal contact with potential clients, and do not go so far due to overcrowding. On the other hand, the term ATL means Above The Line —“above the line” in Spanish— , and it refers to all marketing Phone Number List strategies and actions that use more traditional media, with the aim of reaching the largest possible number of viewers. , that is, they seek mass communication. In this way, ATL strategies can be considered within traditional marketing. Now, there is also a term called ETL – “Embrace The Line” –, which is used for those strategies that combine both BTL and ATL actions. This would be similar to combining the techniques of digital marketing and traditional marketing . Sheets with phrases and a cup of tea.
If you are looking for creativity, it is best to opt for BTL strategies. What is a BTL marketing agency? Once you know all these concepts, it is easier to understand what a BTL agency—or BTL marketing and advertising agency—does, since they focus on the creation of said strategies, using the aforementioned unconventional means. Many of these agencies are dedicated to marketing in general, both digital and traditional, so it is not necessary that they only do BTL campaigns. In fact, it is well known that a good marketing strategy does not use a single plan or strategy in order to find the right potential customers. All of this depends on the line of business and the rest of its characteristics, but most of the time a combination of BTL and ATL is sought.
At the same time, these types of strategies are more linked to personalized treatment, since they seek to have a more direct and personal contact with potential clients, and do not go so far due to overcrowding. On the other hand, the term ATL means Above The Line —“above the line” in Spanish— , and it refers to all marketing Phone Number List strategies and actions that use more traditional media, with the aim of reaching the largest possible number of viewers. , that is, they seek mass communication. In this way, ATL strategies can be considered within traditional marketing. Now, there is also a term called ETL – “Embrace The Line” –, which is used for those strategies that combine both BTL and ATL actions. This would be similar to combining the techniques of digital marketing and traditional marketing . Sheets with phrases and a cup of tea.
If you are looking for creativity, it is best to opt for BTL strategies. What is a BTL marketing agency? Once you know all these concepts, it is easier to understand what a BTL agency—or BTL marketing and advertising agency—does, since they focus on the creation of said strategies, using the aforementioned unconventional means. Many of these agencies are dedicated to marketing in general, both digital and traditional, so it is not necessary that they only do BTL campaigns. In fact, it is well known that a good marketing strategy does not use a single plan or strategy in order to find the right potential customers. All of this depends on the line of business and the rest of its characteristics, but most of the time a combination of BTL and ATL is sought.
